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paid and performance media marketing manager
Paid and Performance Media Marketing Manager
Kit
Marketing
Sydney / Melbourne
The Opportunity
Kit is looking to hire an ambitious Paid & Performance Media Marketing Manager to drive customer acquisition from multiple channels.
Let’s start by introducing ourselves
We’re Kit, built by CommBank – an earning-and-learning, mindfully-spending, money-mastering app and prepaid card for kids.
We are a diverse team of product managers, designers, marketers, engineers, risk managers and customer service gurus. And we’re working together to deliver the future of financial capability for young people living in Australia.
We're looking for smart people who think differently and want to create products that result in future generations of financially confident, capable and resilient citizens thriving in the new world of money.
This is a new role for an ambitious Paid & Performance Media Marketing Manager to build, run and optimise campaigns across multiple channels within a digital business. Your core competency will be Paid Media but you’ll bring experience in other channels to the table, as well as a drive to learn more and orchestrate campaigns in those you have not used before.
Do you think in customer journeys, understanding and appreciating that servicing potential customers across their research and consideration stages will lead to efficient conversion. Do you have a knack for being able to engage our target market at point of search and lead them to the information and functionality they’re after, providing them with a great brand experience, even if they’re not ready to sign up on the day. Then we’d love to hear from you!
Your impact and contribution
This is a new role, created with the intention of optimising the team’s performance as we work across various marketing channels at Kit, x15 and CommBank in a digital native business.
You will apply our technical skills and growth mindset to elevate Kit to become the leading pocket money app in Australia. Reporting to the Chief Brand & Marketing Officer, you’ll be responsible for developing and executing Kit’s paid media strategy, delivering daily optimisation of the paid media accounts and bid management tools, as well as reporting results and interesting changes, both in the accounts and the greater landscape, to the team. You’ll be proficient in working across a variety of platforms and tools such as Google Ads (specifically UAC and SEM), Apple Search, Meta, and more.
Collaborating closely with the Kit Brand & Digital Marketing Manager plus Paid and Performance Media SMEs at CommBank, you will apply your excellent communication skills and creative mindset to help the team create the best outcomes from our campaigns.
As a forward-thinking marketer, you’ll love the opportunity to work across many different projects and channels, leveraging your passions for Paid and Performance Media and bringing fresh ideas to the table.
We’re a highly awarded brand, with a D&AD Pencil under our belt! We want someone to join the team who will be passionate about bringing our brand and product to life, for growing the category and finding more customers open to a kid's pocket money app and prepaid card and starting their child’s journey to financial capability with Kit.
Are you the perfect match?
Significant experience in digital marketing roles with demonstratable hands-on success as a performance marketer.
Experience in designing and delivering a paid media strategy.
Expertise running tests on the advertising side, being able to document and demonstrate the value provided by changes.
Experience in the financial services (or other heavily regulated industry) is highly advantageous.
Experience in app marketing channels such as Apple Search, Google UAC, Meta app campaigns, etc.
Experience in or desire to learn other performance channels such as Meta, Google Ads, etc.
Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations, etc.
Experience with programmatic channels; obtaining and reviewing quotes, making recommendations, etc.
Experience in budget management and making recommendations on budget allocation. Ability to analyse performance of channels and shift media spend in response on a regular basis.
Results-driven, with a deep understanding of event tracking, app conversions, and customer acquisition.
Strong reporting skills, with the ability to analyse performance of copy and creative, provide weekly updates, insights, recommendations on strategy and channel performance. Project management skills; ability to collaborate with cross-functional partners and prioritise high impact activities.
Strong writing and communication skills.
Good relationships in the media industry is highly advantageous.
Qualifications
Bachelor’s degree in marketing, business or related field.
Media Agency or In-House media team experience.
Experience in financial services (desirable).
Experience in app marketing (desirable).
Deep understanding of AdTech and MarTech to pioneer the future of an in-house digital media buying team.
Strong stakeholder management skill and the ability to influence outcomes.
Passion for AdTech and setting up for a cookie-less future.
Craft expertise (Programmatic and Social).
Strong analytical abilities, enabling data driven decision making to optimise performance and deliver a focused strategy.
Exceptional communication and interpersonal skills with a passion for diversity and inclusion, fostering an environment of creativity, collaboration, feedback and curiosity.
Evidence of strong project management skills and ability to influence and negotiate with senior stakeholders to achieve the positive outcomes.
Proactive, positive attitude, outside the box thinking, self-starter who takes ownership to drive towards goals.
What’s in it for you?
The freedom of hybrid working. Current glue days are Tuesday, Thursday & Friday.
The ability to learn from some of the best Tech & Financial Services marketers and brand builders and make a difference within a new business that will grow rapidly.
Competitive remuneration.
This role is full-time.
An opportunity to play an outsized role in a fast-growing venture’s success – with the backing of Australia’s #1 bank.
About x15
What is x15ventures?
We're a venture scaler powered by CommBank. We build, buy and invest in startups that will benefit the bank's 15 million customers and beyond.
We're navigating the space between corporate and startup worlds and harnessing the collision of careers, ideas and expertise to help build and scale the next generation of digital businesses.
© 2023 CBA New Digital Businesses Pty Ltd ABN 38 633 072 830 and Australian Credit Licence 516487, trading as x15ventures. x15ventures is a trade mark of CBA New Digital Businesses Pty Ltd. CBA New Digital Businesses Pty Ltd is a wholly owned but non-guaranteed subsidiary of the Commonwealth Bank of Australia ABN 48 123 123 124. CBA New Digital Businesses Pty Ltd is not an Authorised Deposit-taking Institution for the purposes of the Banking Act 1959 and its obligations do not represent deposits or other liabilities of Commonwealth Bank of Australia. Please refer to the venture websites for specific venture-related disclosures and other important information. Read our Privacy Policy.
© 2023 CBA New Digital Businesses Pty Ltd ABN 38 633 072 830 and Australian Credit Licence 516487, trading as x15ventures. x15ventures is a trade mark of CBA New Digital Businesses Pty Ltd. CBA New Digital Businesses Pty Ltd is a wholly owned but non-guaranteed subsidiary of the Commonwealth Bank of Australia ABN 48 123 123 124. CBA New Digital Businesses Pty Ltd is not an Authorised Deposit-taking Institution for the purposes of the Banking Act 1959 and its obligations do not represent deposits or other liabilities of Commonwealth Bank of Australia. Please refer to the venture websites for specific venture-related disclosures and other important information. Read our Privacy Policy.
