job listings

/

head of marketing growth

Head of Marketing & Growth

Kit

Marketing

Sydney

The Opportunity

Let’s start by introducing ourselves    

We’re Kit, built by CommBank – an earning-and-learning, mindfully-spending, money-mastering app and prepaid card for kids.  

 

We are a diverse team of product managers, designers, marketers, engineers, risk managers and customer service gurus. And we’re working together to deliver the future of financial capability for young people living in Australia. 

 

We're looking for smart people who think differently and want to create products that result in future generations of financially confident, capable and resilient citizens thriving in the new world of money. 

The Role

You will create our brand voice for the Australian market. You’ll be responsible for our brand and content strategy, sparking engagement and building trust within our target audience.  
 
We’re a small team doing big things and you’ll be our first senior marketing hire. We believe content will be an important enabler of growth so want to invest early and have you shape how we go about owning the conversations linked to our purpose.  

 

You will design our early stage owned, earned and paid content strategy. We’re not about glossy presentations and marketing theory, we want you to deeply connect with our audience, propose how we’ll reach them and resonate, then swiftly shift into execution mode to test out your hypotheses. 
 

You will report to our Managing Director. Your direct team will include 3 Marketing Managers, covering Brand/Partnerships, Lifecycle Marketing and Website/SEO and social. We are currently recruiting a Paid Media Specialist as we are bringing our paid media spending in-house.  

Your responsibilities

Set and deliver on a strategy and budget for the marketing and growth function to attract new customers to Kit and engage existing customers. Define the role various channels play in Kit’s marketing mix (e.g. paid media, partnerships, influencer engagement) 

Lead Kit’s partnership with CBA to drive acquisition outcomes for Kit across multiple domains, whether that’s with CBA marketing teams, CommBank Yello recognition program, the branch network or CBA product teams.  

Lead the marketing team to execute on activities to achieve acquisition targets – across paid media, owned and earned channels. 

Manage the customer relationship platform and customer lifecycle management.  

Ensure Kit’s brand (creative platform and tone of voice) is embedded into everything we do across all customer touchpoints - product, marketing, learning content, customer communications  

Immerse yourself within our target market and customers to actively identify high potential opportunities to create advocacy, educational resources and ensure our content strategy builds our brand positioning in market around financial capability. 

Work closely with product, data and design to deliver thought leadership pieces that demonstrate the social benefits of our venture (white papers, case studies, speaking opportunities etc.) 

Manage marketing risk and Kit’s marketing RACI, in collaboration with Kit and x15 risk functions and Line 2 Risk. 

Regularly report on marketing performance to the business and how it’s contributing to awareness and lead generation, as well as lessons learned and be flexible to change based on data on what’s working and what’s not. 

Are you the perfect match?

Strategic and creative thinker with a proven record of achieving results due to the planning and execution of highly effective marketing strategies. 

Deep expertise across several marketing disciplines in a B2C SaaS context: including digital marketing, content, partnerships and communications. 

Must be strongly data-driven and have experience with financial services or an equivalent highly regulated sector. 

Collaborative leadership style that influences and builds strong working relationships across a diverse range of executive colleagues, both in marketing and across business/product. 

Experience in negotiating and executing mutually beneficial external partnerships would be well regarded. 

An inspirational leader and coach/mentor to the marketing team. 

Excellent writing and communication skills 

Entrepreneurial spirit and ability to adapt to changing priorities in a fast-paced environment 

Thrive on being ultimately accountable to deliver key business performance outcomes.

What’s in it for you?  

The freedom of hybrid working. Current glue days are Tuesday, Thursday & Friday. 

Competitive remuneration. 

The ability to learn from some of the best Tech & Financial Services marketers and brand builders and make a difference within a new business that will grow rapidly. 

An opportunity to play an outsized role in a fast-growing venture’s success – with the backing of Australia’s #1 bank.  

About x15

What is x15ventures?

We're a venture scaler powered by CommBank. We build, buy and invest in startups that will benefit the bank's 15 million customers and beyond.

We're navigating the space between corporate and startup worlds and harnessing the collision of careers, ideas and expertise to help build and scale the next generation of digital businesses.

Not for you? Share this job!

linkedin icon
instagram icon
twitter icon

Head of Marketing & Growth

© 2023 CBA New Digital Businesses Pty Ltd ABN 38 633 072 830 and Australian Credit Licence 516487, trading as x15ventures. x15ventures is a trade mark of CBA New Digital Businesses Pty Ltd. CBA New Digital Businesses Pty Ltd is a wholly owned but non-guaranteed subsidiary of the Commonwealth Bank of Australia ABN 48 123 123 124. CBA New Digital Businesses Pty Ltd is not an Authorised Deposit-taking Institution for the purposes of the Banking Act 1959 and its obligations do not represent deposits or other liabilities of Commonwealth Bank of Australia. Please refer to the venture websites for specific venture-related disclosures and other important information. Read our Privacy Policy.

Want access to events, networking and job opportunities, early-stage beta programs, and more?

linkedin icon
instagram icon
twitter icon

© 2023 CBA New Digital Businesses Pty Ltd ABN 38 633 072 830 and Australian Credit Licence 516487, trading as x15ventures. x15ventures is a trade mark of CBA New Digital Businesses Pty Ltd. CBA New Digital Businesses Pty Ltd is a wholly owned but non-guaranteed subsidiary of the Commonwealth Bank of Australia ABN 48 123 123 124. CBA New Digital Businesses Pty Ltd is not an Authorised Deposit-taking Institution for the purposes of the Banking Act 1959 and its obligations do not represent deposits or other liabilities of Commonwealth Bank of Australia. Please refer to the venture websites for specific venture-related disclosures and other important information. Read our Privacy Policy.

x15 Logo