Growth Marketing Lead

Marketing

Sydney, Australia

Full Time

Marketing

Sydney, Australia

Full Time

Growth Lead

  • You live and breathe growth marketing
  • You’re an expert in harvesting attention, delivering frictionless customer experiences and creating value
  • We are building a high impact venture vehicle that’s nuanced and exhilarating

Let’s introduce ourselves

x15ventures is a venture-scaler, powered by CommBank. We’re not your typical VC fund - we have the mandate to build, acquire and invest-in early stage digital endeavours that can directly connect to the Group’s core business. We actively support experienced entrepreneurs, providing guidance and access to our customer base and distribution networks. Together, we’re building the next generation of solutions for 15 million CommBank customers, and pioneering new ways of working as we go.

Where could you fit in?

The Brand & Marketing function sits within x15ventures’ core platform team. We work closely with ventures and partners to consult, build and deploy go-to-market strategies to reach scale, leveraging CommBank channels where it makes sense.

We’re looking for someone who can incubate growth thinking into our portfolio of ventures. You’ll report to the Head of Brand & Marketing x15ventures and operate as both a growth strategist and recruit and lead a team of growth professionals to deliver ‘growth marketing-as-service’ for our ventures.

You’ll have an impressive track record and a willingness to contribute your experience and knowledge to venture business strategy at critical stages. This could range from investment due diligence, product strategy and early-stage model ideation, all the way through to go-to-market planning, customer activation, and retention. 

In this role you will:

  • Source, hire, build and operationalise your own marketing and growth team
  • Define ‘growth marketing-as-a-service’ – a support model that sets out optimal ways of working between x15 platform team growth resources (your team) and ventures
  • Establish an operating rhythm than enables you to provide strategic value to venture teams of differing models and maturity
  • Design and oversee the execution of growth strategies for our early-stage ventures
  • Work closely with early-stage product and design teams to provide expert perspectives on product features or experiences that will harvest attention, firm up market viability, deliver product led growth, virality, trust and scale.
  • Define and validate core KPIs with venture teams - such as cost per metrics, retention, ROI and LTV - this may stretch to distribution and monetisation strategies.
  • Shape the requirements for, and contribute to the vetting of, ‘best-in-class’ MarTech and experimentation tools for the benefit of your growth team capability.

You should have:

  • Significant experience in growth marketing - bringing new brands, experiences, and products to market - demonstrating scale ideally within a start-up, fintech or agency environment
  • Deep digital expertise across the entire growth marketing mix - from performance marketing and social to content and brand; you’ve been “on the tools” across search (SEM & SEO), paid social (Facebook, LinkedIn, TikTok), content and affiliates, and have outstanding experience in the setup of ad goals, targets, and audiences
  • Demonstrable experience using an experiment-based approach to validating the target markets and value propositions of a digital product.
  • Advanced analytical skills and an ability to demonstrate the capacity to make data-informed decisions in any situation
  • An entrepreneurial spirit and a willingness to share and be hands-on – we want this role and how you approach it to really contribute to and shape our culture

What’s in it for you?

We promise challenge in spades but believe this delivers intellectual stretch, growth, learning, and development. Working on things you’re truly passionate about, you’ll be exposed to big decision making and your work and actions will be on display. 

Some benefits to keep in mind:

  • Flexible work options to support your well-being in the role
  • Generous equal parental leave - understanding there’s more to life than work
  • We celebrate an authentic team culture and promote collaboration, innovation and general mucking in
  • Amazing career development programs to help you grow

We support hybrid working and have a beautiful base at South Eveleigh - a brand new state-of-the-art precinct that is part of Sydney’s wider technology community

We value a diverse range of backgrounds and ideas and know this is fundamental for our future success.

So, if you have the curiosity to learn and the willingness to teach what you know, we’d love to hear from you.

Learn more about Life at x15 and the people that fuel the ship

Learn About Life at x15