Senior Brand & Content Manager – New Venture


Sydney, Australia

Full Time


Sydney, Australia

Full Time

Posted 41 Days Ago

  • You are passionate creating content that builds brands
  • Our team is collaborative and customer focused
  • Together we’ll deliver disruptive ideas at pace

x15ventures has an exciting opportunity for a Senior Brand & Content Manager to lead the creation of an impactful and innovative FinTech product driving and enhancing financial wellbeing in Australia.

See yourself in our team

This new venture forms part of the x15 portfolio. Currently in stealth mode, this purpose-driven venture would value previous experience in education or learning and development would be advantageous.

Do work that matters

This opportunity is more than a job! As the Senior Brand & Content Manager you will create our brand voice for the Australian market. You’ll be responsible for our brand and content strategy, sparking engagement and building trust within our target audience.

We’re a small team doing big things and you’ll be our first marketing hire. You will design our early-stage owned, earned and paid content strategy. We’re not about glossy presentations and marketing theory, we want you to deeply connect with our audience, propose how we’ll reach them, then swiftly shift into execution mode to test out your hypotheses.

Ideally you’re stronger in content than pure early-stage brand strategy as we have support across brand.

Initially you’ll report to our Managing Director and will work closely with product, behavioural economists, strategic advisors and UX to create contextual multi-channel brand experiences that the community will love.

With a key focus on driving brand awareness and customer sign-ups you will:

  • Working closely with the MD you will lead the establishment of our brand – utilising data and insights to create an insight led brand strategy, creative platform and tone of voice
  • Design our early-stage owned, earned and paid content strategy Work with external agencies where appropriate
  • Immerse yourself within our target market to identify high potential opportunities to create advocacy, educational resources and continually refine our content strategy
  • Manage content production coordinating media outlets, influencers, digital producers, writers, designers - whatever you need to bring your pillars to life (though we’d like you to be willing and able execute too)
  • Own our content calendar and social channels
  • Ensure all content is optimised for SEO
  • Produce regular, insightful reports demonstrating content performance and lead generation
  • Work with external agency partners where appropriate

We are interested to hear from people who have

  • Phenomenal written and verbal communication skills – you know how to craft a narrative and create authentic engaging stories
  • An entrepreneurial mindset and a willingness to be hands-on (ideally you’ve worked in a start up)
  • Significant experience in content marketing and brand building demonstrating a trajectory of increasing scope and complexity and deepening community engagement
  • Previous experience in a B2C regulated brand (financial services / fintech would be highly desirable)
  • The ability to think strategically, problem solve creatively and execute with a love for detail
  • Highly collaborative with a growth mindset – demonstrating the flexibility to adjust and grow based on learnings, changes in strategy etc.
  • Keen interest in fintech and/or education

What’s in it for you?

  • We offer flexible and hybrid work options
  • We pay generous equal parental leave as well as extra leave options - understanding there’s more to life than work
  • We celebrate an authentic team culture and promote collaboration and innovation
  • You can choose your own adventure, with amazing development and career progression programs to help you grow
  • We have a beautiful base at South Eveleigh - a brand new state-of-the-art precinct that is part of Sydney’s wider technology community.

Here you will work in a passionate and high performing team across highly innovative new products. If this sounds like something you’d like to be part of apply NOW!

Learn more about Life at x15 and the people that fuel the ship

Learn About Life at x15